Top Seven Points That People Ignore While launching An App

Without a doubt, software apps have received a great deal of attention and traffic in recent years. In fact, because of the large amount of money they generate, many people now regard them as a goldmine.

A closer look at the mobile development industry reveals, however, that a surprisingly high percentage of apps are discarded after the first use. The sheer competitiveness of the digital market is primarily to blame.

Aside from competition, there are numerous mistakes that mobile app developers make that hinder the success of their apps.

By avoiding these common development mistakes, you can successfully position your app to become the dependable source of revenue you've always desired.

How to Launch an App Successfully?

Marketers frequently undervalue mobile advertising at times. They hardly devote a percentage of their time. Nonetheless, in the 'age of mobile,' apps are one of the most effective marketing tools. According to studies, 80 percent of customers are willing to receive location-based alerts on their mobile phones. As a result, investing in geofencing and push notifications as part of your app launch strategy makes sense.

According to the Mobile Marketing Association's research, we should spend up to 9% of our budget on app marketing. If you don't restructure your marketing budget, you'll be out of steam by the end of the year.

Avoid these pitfalls while launching your app:

1.    Adding Catchy Features

Simply put, why would someone download your application? Serve your users with something unique if you want your app to be successful. Only then will you be able to persuade users to download your application.

Remember, with the introduction of IoT's importance in our daily lives, one can incorporate necessary features into their application. Well, it appears that incorporating features that work well with Artificial Intelligence (AR) and Machine Learning (ML) is the order of the day.

2.    Designing a Poor UI/UX

There are numerous reasons why mobile applications fail. Poor User Interface (UI) and User Experience (UX) are near the top of the list.

The most common reason mobile users uninstall apps is poor UI/UX. It only trails forced social logins, privacy concerns, and intrusive advertising. Other elements of poor UI/UX implementation to avoid are low-quality content and unnecessary login pages.

A client-centric design is the primary element that defines good UI and UX. Even after you've implemented a standard UX design for your app, client feedback is critical to its success.

3.    Failing to Test Properly

On the other hand, launching your mobile app without thoroughly testing it can be as disastrous as running a never-ending improvement loop. Quality control is an important aspect of the development process that should not be overlooked.

While peer testing is beneficial from a technical standpoint, beta testing by dedicated app testers is essential.

Depending on the industry, other testing strategies may be useful as well. At the end of the day, properly testing your app allows you to detect problems early on.

4.    Not Marketing Your App

The features and performance of an app are critical factors in determining its success. However, without a strategic marketing plan, your product will die slowly. App marketing is a critical process that assists you in acquiring new app users and maintaining the app's profitability.

Market research, engaging your target audience, and developing a branding style for your app are all typical pre-launch marketing efforts.

After you've launched your app, you should use App Store Optimization (ASO) to generate organic traffic. You should also think about different types of promotion, such as paid ads, referrals, and viral loops.

5.    Same App Design for Apple and Android

Android and Apple are two distinct platforms that necessitate distinct designs: One of the most common errors in mobile app development is using the same app design for both Android and iOS app interfaces.

Contrary to popular belief, it is acceptable to keep the interfaces of both platforms similar. If you're an app developer, make sure you don't make this mistake when creating an app or running a business.

6.    Not Considering Review and Ratings

Many people believe that reviews and ratings appear naturally. Users begin rating you as app usage increases. Not only are ratings important for ranking algorithms, but they are also important for social proof. Your average star rating will not be visible until you have at least 5 user reviews.

Your app will never be successful if it receives poor ratings and reviews. Concentrate on obtaining all of the reviews and ratings from beta testers, advocates, and customers via e-mail.

7.    Avoiding Backend Support

If you want your app to be stable, you'll need strong backend support. Strong backend support is required for apps that are intended for the ecommerce market or even for gaming purposes. The app must be able to handle the inflow of traffic, or else your business value will suffer for an extended period of time.

With the introduction of cloud technology, you can easily embrace faster and more reliable storage and support. Scalability is another factor that should be considered when discussing a robust backend. A scalable backend service will adjust the app based on the volume of traffic.

How ORP Versatile Can Help You?

You have come to the right place as we know how to launch an app effectively. At ORP Versatile, we've built a variety of apps over the years, and we've learned the best ways to launch your app. So, some novel strategies will set your app apart from the competition.

We are open to the language you wish to use when developing a mobile app for you. We provide native mobile development for iOS and Android, as well as cross-platform development tools such as Cordova/PhoneGap, Xamarin, and React Native.

You can be rest assured that your business will stay one step ahead of the competition.